What Seth Godin told me
Forgot to mention this last week but here’s what entrepreneur and best-selling author Seth Godin said in response to my piece Van Gogh and the sorrow of the creator economy.
Must have made my point poorly, ‘cause he is missing it.
Point is: for the first time in creator history we can tip the scales toward the indie 99.
Yet we’re employing the very thing that could do that - technology - to increase the prominence of the 1 percent. Music or otherwise.
The way Big Tech designs discoverability at the moment just doesn’t cut it for the 99. Until they hit a critical mass of followers, after which network effects take care of it all.
Starting the fight
So for the last six months I have been featuring underplayed artists on Gusto Faristo, an all music no letters recommendation publication.
1 underrated song at a time.
Some have actually grown out to become hits in their respective niches. Which is the idea. Besides flaunting your oh so eclectic taste, of course.
Seth is right that pop by definition is rare and unfairly distributed. But its definition doesn’t mention an adherence to a Pareto-on-steroids-kinda-distribution. And it’s about time we fight it.